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    专线物流为什么难出巨头?

    来源:lybstswp  发表时间:2019/7/16 9:32:40  点击次数:【648】


    物流业作为社会经济的支柱行业,中国公路物流在历经高速发展后,现在整个行业里呈现,快递有顺丰三通一达五巨头,零担快运有德邦、安能、三志等大佬坐镇,尴尬的是一想到专线企业,则会用散、小、脏、乱来形容。专线为什么难出巨头?大致可分为以下三点:
     

     

    1、TONGZHIHUAJINGZHENGFEICHANGJILIE

    ZHANGQIDADAJIAGEZHAN

    ZAIZHENGGEZHUANXIANWULIUXINGYELI,JIAGEZHANSHIZUICHANGYONGDEJINGZHENGSHOUDUAN。JIAGEZHANDALEYIBIANYOUYIBIAN,DAOZHIXIANZAIHENDUOQIYENENGGOUHUODEDELIRUNWEIHUQIWEI,DOUSHIZAIWEISHENGCUNERZHAN,GENGBUYAOTIFAZHANLE。WEILETAOLIJIAGEZHANZHEIGEEXINGJINGZHENGDEQUAN,BUSHAOYOUZHIZHUANXIANKAISHIYIPINPAIWEIDAOXIANG,ZOUSHANGLEQUANXINDEFAZHANDAOLU。

    FUWUFANGSHIDANYI,HEXINJINGZHENGLIBUZU

    现在很多专线公司产品过于单一,而提供的运输服务也基本相同,导致各个专线都没形成差异化的优势。所以对于客户来说,使用哪家公司运输都一样,相互可以取代,这种情况下,专线企业的竞争力普遍都很弱。
     

     

    2、SHICHANGJINRU“JIAOSHA”JUMIAN

    HENDUOKUAIDIGONGSIHEWANGLUOXINGPINGTAIQIYE,TAMENYAOMETUOKUANLEYEWU,YAOMEJIANGYEWUXIACHEN,BUYUEERTONGLAIQIANGDUOYUANBENSHUYUZHUANXIANDESHICHANG。

    HENDUOKUAIDIGONGSIKAISHITUOKUANYEWUFANWEI

    HENDUOKUAIDIGONGSIZUODALEZHIHOU,KAISHIJINRUZHUANXIANSHICHANGZHENGDUOLIRUN,BIRUSHUNFENG、ZHONGTONG、YUANTONG、BAISHIDENG。

    SUIRANKANSIGENZHUANXIANDEZHUTIYEWUBUCHONGTU,DANSHIYIJINGMANMANWAJIELEZHUANXIANSHICHANGDEBUFENFENE,YITUOZISHENQIANGDADEWANGLUOPEISONGTIXIXINGCHENGJINGZHENGYOUSHI,JINXINGYEWUYANSHEN。

    PINGTAIXINGGONGSITONGGUOYEWUXIACHENJINRUZHUANXIAN

    CONG2010NIANYIHOU,YIDEBANGWEIDAIBIAODEWANGLUOSHILINGDANZHENZHENGTIXIHUA,2016NIANXIABANNIANKAISHIANNENG、YIMIDIDAJUEQI,DALIANGZIBENJINRULINGDANWULIUXINGYE。ZHEIYESHIDEWOMENDUIZHEIZHONG“XIAOPILIANG、DUOPICI”DEHUOWU,FUWUNENGLIYUELAIYUEQIANG、CHENGBENYUELAIYUEDI。ERZHEIYIKUAI,QISHISHICHIDIAOLEZHUANXIANDANGAOSHANGDENAIYOU。

    3、ZHUANXIANQIYEDINGWEIBUMINGQUE

    HENDUOGUANLIZHEDOUSHIZOUYIBUKANYIBU,TANBUSHANGZHANGYUANDEGUIHUA,DUIQIYEDEDINGWEIPUBIANDOUBUMINGQUE。XIANZAIZHUANXIANGANDEDONGXITAIDUOLE,BUJINYAOZAIQIANDUANBAKONGHUOWU、ZHONGDUANFUZEYUNSHU,HAIYAODANXINMODUANDELUOHUOYIJIPEISONG。RANER,DAERQUANBINGBUSHIYIJIANRONGYIDESHI,BIJINGCHENGBENHAIBAIZAINEILI,YEWUCHUIZHICAIGENGJUJINGZHENGLI。

    专线的价值在于个性化和灵活性,而专业又专一的定位,就是要将业务做精、做细、做垂直,才有机会打造属于自己的行业壁垒,进而提高行业的竞争门槛。
     

    物流行业基础业务场景

    MIANLINDEKUNNANZHONGZHONGJUMIAN,RUHEZUOCAINENGTUPOZHONGWEI?

    1、JINKENENGSHIXIANSHUAIGUAYUNSHU

    ZHUANXIANSHICHANGYIDINGYAOJINKENENGDESHIXIANSHUAIGUAYUNSHU,ZHUJIANSHIYONGBIAOZHUNHUADEGUACHE,BINGQIETIGAOTONGYITIAOXIANLUSHANGDEGUACHESHULIANG。ZHIYOULUSHANGPAODECHEDUOLE,SHUAIGUADEXIAOLVCAINENGZHENZHENGDETIGAO,CONGERDADAOMEILIANGCHEDEFENTANCHENGBENJIANGDAOZUIDI,WEIZHUANXIANQIYETIGONGSHIXIAOFANGMIANDEJINGZHENGLI。

    2、JINGZHUNDINGWEI,YEWUZUOZHUAN

    做只有专线能做而其他企业做不了的服务,把专项业务做深、做窄、做细,所以首先要想清楚自己能做什么,自己的业务优势是什么,而不是别人做什么我就要做什么。从生产型企业像品牌型企业思维转变,企业才能找准定位,迈出长足发展的第一步。
     

    打造强势的物流品牌

    3、WULIUFUWUZOUXIANGDINGZHIHUA

    KEHUDEXUQIUCHENGXIANDUOYANGXING、GEXINGHUA、SUIPIANHUA,CHULEDUISHIXIAOYOUYAOQIUZHIWAI,HUOSUNHENIXIANGYUNSHUDENGWENTITICHUGENGGAOYAOQIU。SUOYIXIANZAIZHUANXIANQIYEBIXUJUBEIDISANFANGWULIUDEFUWUNENGLI,FUWUPINZHIYAOZOUXIANGDINGZHIHUA,YIKEHUXUQIUWEICHUFADIAN,TIGONGZHENGTIWULIUYUNZUOFANGAN。

    4、ZHIDINGFAZHANGUIHUA

    DUIYUZHUANXIANERYAN,SHOUYAOWENTISHIZIWOPINGGU。SUOXUYAODEZIYUANTOURU,JIANGSUIZHEXIANLUDEZENGJIACHENGJIHEJISHUZENGZHANG,YINCIZHUANXIANBIXUJINGQUEFENXIZIYOUHUOYUAN、SHEBEI、RENYUANDENGHEXINZIYUANQINGKUANG。YUXIANZHIDINGQINGXIDEFAZHANGUIHUA,BIMIANZHONGTUCHUXIANZIJINDUANLIU,DAOZHIGONGKUIYIKUI。

    5、RENCAITIXIGOUJIAN

    ZHUANXIANZUIQUEDEBUSHIZIJINYEBUSHISHEBEI,SHIRENCAI。WANGDIANFUZERENDENENGLI,JIANGZHIJIEJUEDINGWANGDIANDESHENGSICUNWANG。YINCI,ZHUANXIANYINGGAIZHONGSHIZISHENRENCAITIXIGOUJIAN,QIANQIXUYAOKUAISUFAZHANDESHIHOU,TONGGUOWAIPINYOUXIURENCAIYOUHUARENYUANJIEGOU,TONGSHIZHUZHONGCHUBEIRENCAIPEIXUNFAZHAN;HOUQIFAZHANPINGWENHOU,TONGGUOJINGPINZIJIANDENGMOSHI,XUANPINWANGDIANFUZEREN,ZUIZHONGSHIXIANRENCAIDEHELIHUAPEIZHI。

    SHICHANGXINXUQIUWEIZHUANXINGSHENGJIZHIMINGLEFANGXIANG,XIANGXINHUIYOUGENGDUODEZHUANXIANQIYE,NENGZHAODAOYITIAOSHIHEZIJIFAZHANDELU,ZHONGXINYINGDESHUYUZHUANXIANRENDERONGYAO。

    版权:洛阳安泰汽车运输有限公司  地址:洛阳市涧西区衡山路83号   电话:0379-64210888   传真:0379-64210888

    24小时客服热线:13903796359   15038576835  网址:52uiui.com 

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